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Kinship Self Reflect Sunscreen Seems to Have It All

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By: Jamie Matusow

Editor-in-Chief


Kinship Self Reflect Probiotic Moisturizing Sunscreen Zinc Oxide SPF 32 (4th from left in this brand photo; $25)—is described as “a clean, high-performance Gen Z brand.” Kinship recently launched at Credo and within its first week, the reef-safe SPF sunscreen sold out of 10 weeks of stock (now restocked). Customers say they love the lightweight, super-blendable formula because it’s moisturizing, smells great and helps prevent breakouts. 

In addition, Kinship claims to be the first “clean” skincare brand in the U.S. to use ocean waste plastic. The brand says it has eliminated two tons of plastic from the oceans, and they are just getting started. One of the ways they are helping to minimize plastic pollution is by using post-consumer recycled (PCR) plastic and ocean waste plastic (OWP) in all of their packaging.

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